The more I read into how spreadability works, the more it feels like I don’t understand or losing track as these new facts on how spreadability works seems like its drifting away from what defines it, to other aspects of how it works, even though these categories feel like its shifting away from spreadiability itself, here they are.
In terms of fantasies, I don’t quite understand if these refers to commercial culture producing ‘fantasies’ for potential consumers or individuals producing there own content in their own use of spreadability. “Creating individualized fantasies makes sense within an impressions model, in which audience members are understood as atomized individuals.” This does mention two themes in discussing fantasies in terms of spreadability, nostalgia and modernism.
With humor, there’s “the very thin line separating a joke from an insult: a joke expresses something a community is ready to hear; an insult expresses something it doesn’t want to consider.”
Using parodies can be an effective way of spreading content for possible consumption. Using exaggerations of humor with certain content (depending on target audience), it can be enough to spread and gain attention, depending on how effectively laughable it is. I even remember seeing that Leroy Jenkins WOW (World of Warcraft) bit from over a decade ago, but that truck commercials seems more recent, and the name “Leroy Jenkins” isn’t mentioned at all, except the same cocky attitude of rushing in first with no plan (HA HA HA HA HA).

Here are both Leroy Jenkins Videos

For more information on spreadibility, click this link to the books website, http://spreadablemedia.org/.