Tag: interpretation

What’s the Message?!

I knew there was content in which viewers or audiences are left wondering, interpreting, and/or asking questions, but never did I know it to be a trending topic in which audiences would share and expand on unfinished and/or interpretive content with each other in order to expand on the contents meaning/message

From the Burger King “Dancing Chicken”, Witchery clothing’s “Heidi” video, and John Tyler’s airport security controversy, content such as these can gain an audience to experience their views, interpretations, opinions, and much more.

“Users wanted to push against the limits of the ad to see what flaws they could locate in its execution.”

“Mysteries about the origins of media texts have proliferated in the age of spreadable media, in part because content moves so fluidly from context to context, often stripping away the original motives behind its production.”

“Astroturf: commercially produced content which seeks to pass itself off as grassroots media, often in ways to mask the commercial and political motives of those who have produced it. “

For more information on spreadibility, click this link to the books website, http://spreadablemedia.org/.

Spreadibility ACT II

If some things no longer matter in a product, such as a media text, then why is it more and more people are spreading it around/sharing what is being spread with their friends and such?
Which material/content is considered popular by the masses and which isn’t? How do distributors figure out or learn what the current or potential ‘hot topic’ is or may be based on mass consumption, given that the masses consume just about everything? Which types of content/material can bring friends, family, even strangers together, forming connections?
“If the cultural commodities or texts do not contain resources out of which the people can make their own meanings of their social relations and identities, they will be rejected and will fail in the marketplace.”
“messages are encoded into content; meanings are decoded from a text.” Definitely might need to look further into this fact
Why is it some companies don’t want their audiences to interpret their content? If they limit its potential spreadability, won’t that lose them money

For more information on spreadibility, click this link to the books website, http://spreadablemedia.org/.

OH CRAP, almost forgot to present this producerly text; while I’m not 100% sure if this fits the description of producerly text, this scene from “Mullholland Drive” is open to a variety of interpretations.