I knew there was content in which viewers or audiences are left wondering, interpreting, and/or asking questions, but never did I know it to be a trending topic in which audiences would share and expand on unfinished and/or interpretive content with each other in order to expand on the contents meaning/message

From the Burger King “Dancing Chicken”, Witchery clothing’s “Heidi” video, and John Tyler’s airport security controversy, content such as these can gain an audience to experience their views, interpretations, opinions, and much more.

“Users wanted to push against the limits of the ad to see what flaws they could locate in its execution.”

“Mysteries about the origins of media texts have proliferated in the age of spreadable media, in part because content moves so fluidly from context to context, often stripping away the original motives behind its production.”

“Astroturf: commercially produced content which seeks to pass itself off as grassroots media, often in ways to mask the commercial and political motives of those who have produced it. “

For more information on spreadibility, click this link to the books website, http://spreadablemedia.org/.